“One plot. We did not wait for a second truck.”
Mari P. · Producer
Recce the lane. Hold the lime. Do not invent a postcard Tartu.
Zxextra produces commercial photography and motion from Tartu. Stills and film share one plot so a campaign does not arrive as two vendors, and a lookbook does not argue with a cut in public.
The rooms on Küüni hold tabletop, a north window, and a colour desk. Clients review tethered stills and a calibrated picture in one visit. Product and grade are not two appointments.
Location days stay on the lime we recce. Bounce and a quiet key match the lane; we do not gel a brochure sunset onto a grey street. If the weather turns we wait or we rewrite the shot.
Agencies come with a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another team can open a year later.
People
A core crew that travels. Local support when the story needs it. Finishing stays in Tartu.
Director
Stills
Colour
Producer
Milestones
2017 Practice opens in Tartu
2019 Motion and stills share one plot
2021 Finishing suite on the same floor
2023 European location unit
2025 Expanded tabletop and grade desk
Clients
“The room looks like the lane that afternoon.”
Toomas L. · Hotel brand
“A LUT and frames. I did not invent Tartu.”
Eva R. · Retoucher
North window, tabletop, and a colour-managed finishing desk at Küüni 8, Tartu. Tethered stills and a calibrated monitor in one visit so a pack shot and a film pull are decided in the same room.
See the studio